Marketing to Government Agencies: Relationships & Collateral

Hosted by:
U.S. Small Business Administration (SBA) in partnership with the Empower to Grow (E2G) Program

Description:
Winning government contracts isn’t just about qualifications, it’s about effectively marketing your capabilities and building authentic relationships with decision-makers. Join this 60-minute session to learn how to create compelling marketing collateral that gets noticed, identify where to access government buyers, and nail your elevator pitch when opportunities arise.

Discover the critical role that industry groups, trade associations, and professional organizations play in building relationships with buyers in the government marketplace. We’ll discuss which groups provide the best networking opportunities and how to leverage membership for credibility and meaningful connections with both government buyers and potential teaming partners.

This practical, hands-on session shows you what government buyers actually want to see in your collateral, how to tailor your messaging for different agencies, and how to perfect your elevator pitch for networking events, one-on-one meetings, and unexpected encounters with contracting officers. Whether you’re attending matchmaking events, responding to RFIs, or scheduling capability briefings, you’ll walk away knowing exactly how to present your company with confidence and impact.

Who Should Attend:
Small business owners seeking more government contract wins, sales/business development professionals responsible for building agency relationships, and marketing teams creating collateral for government pursuits.

Date & Time:
THU, JUL 9, 2026, 12:00 PM – 1:00 PM EST
(60 minutes + Q&A)

Register Here:
https://attendee.gotowebinar.com/register/5937662312591365721

Why Attend:
Learn how to market your business effectively in the government space by combining powerful collateral with relationship-building strategies that work, with expert guidance from SBA’s E2G Program.